Social Media: The Fat Cats can do better
Social Media has become one of the most useful—and powerful—tools in the world, and it’s safe to say that the Ottawa Fat Cats have tapped right into the craze. Their Twitter account has recently passed the 1,000 follower mark (it’s currently at 1,011) and their Facebook fan page has 2,401 likes. Both pages are updated frequently even during the off-season
While the Fat Cats do have many good habits on their various different webpages, some things that are done leave me shaking my head.
One example that I’m going to use for this is the recent departure of Duncan MacDonald. For those who don’t know, Mr. MacDonald was the GM of the Fat Cats until a week ago when he stepped down from the position.
I didn’t learn this from the Fat Cats.
Andrew Freed, who frequently posts on the Fat Cats fan page, had posted the news on the official IBL Facebook page the other day. The Fat Cats have yet to comment on the entire situation, and any posts on their wall about MacDonald have been removed.
As I said before, it’s been a week since this happened. Why hasn’t there been any acknowledgement of his departure? The team hasn’t even publicly thanked him yet for all the work he put in to the Fat Cats in his 2 years with the team.
The fans want to know about the situation. Not have their comments deleted off their Facebook page. Intercounty League Baseball Fans member Allan Ross put it well: “It is nice to know that freedom of speech is still alive and well in Canada.”
It’s time for some answers, and to end the silence. Let the fans know what’s going on for god’s sake.
Moving to another realm of internet, I think that the professionalism on the OFC Twitter account can be questioned after this tweet by radio DJ Kenny B, was retweeted by the Fat Cats.
Calling people dumb is immature as it is (I get that he was trying to be funny), but to have a semi-pro organization retweet that? I don’t know, it seems a little too much like the Calgary Flames incident from a couple weeks ago. This stuff should stay on personal accounts, in my opinion. If the Fat Cats’ twitter account operator found that tweet funny, he should retweet it on his own personal account. [EDIT: The Fat Cats have said that the tweet was inadvertently retweeted and that they apologize. Good to hear! I’d also like to thank them for responding]
Now, while the purpose of this post is too “critique” the Fat Cats’ use of their social media accounts, they also do many things well. They usually reply to fans very quickly when they ask questions and the fact that they ask for the opinion of their fans about the whole game-day experience is great. That’s something that they should definitely continue, and it’s something that more pro-sports orgs should do.
Thanks for reading.